Fixed-fee menu costing reset for Brisbane independents. $4,500. 14 days. You keep the IP.
Founder rate: first 3 bookings at $3,500.
Most independent menus in Brisbane carry 3 to 5 dishes losing money on every cover. The owner doesn't know which ones, because nobody has costed the menu against current supplier prices since the last time stock prices jumped.
Meanwhile food cost runs 32% when it should be under 25%, and the owner works 70-hour weeks to make up the gap.
That is fixable. In 14 days. Without changing the chef, the supplier, or the concept.
Menu Reset is a 14-day, fixed-fee engagement.
You send me your POS export and your supplier price list. I cost every dish, rank them, flag the dogs, and hand you back a re-priced menu with target GP. You keep the IP. I leave.
No retainer. No upsell. No long-term contract. One job, done.
- Costed menu with GP per dish, COG % per dish, and contribution margin
- Menu engineering matrix: stars, plough horses, puzzles, dogs
- Re-priced menu with target GP
- Supplier alternatives flagged where cost is killing the dish
- 1-page action plan: the 3 to 5 dishes to fix, kill, or re-price first
- 30-minute handover
Last venue I ran ops at:
- 132 pax, table service, Brisbane
- $3.5M to $4.1M F&B sales a year
- 5am to 8pm, 7 days, never closedWhat I did:
COG: from 30 to 35%, brought down under 25%
COE: from 35 to 40%, brought down under 32%
Result: roughly $500,000 a year recovered. Owner got the margin back.
Juan Orozco. 10+ years in hospitality, every floor role. Back of house, front of house, supervisor, manager. Civil engineer for 4 years before that.
Numbers are how I think. Menus are where most independent owners are bleeding without knowing it.
I do this work because I have stood on the floor at every level. I know what gets implemented and what dies in the binder. The recommendations that come out of Menu Reset survive contact with a real shift.
Standard rate: $4,500.
Founder rate (first 3 bookings): $3,500.
Payment: 50% deposit at booking, 50% at delivery.
Day 1. 1-hour kickoff at your venue. I see the place. You hand me the data.
Days 2 to 12. I work off your data. Two short check-ins by phone.
Day 14. Handover. You get the costed menu, the re-priced menu, and the action plan.
Can I do this myself?
Yes, in theory. It is roughly 50 hours of focused work, and the hardest part is killing your own dishes when the math says kill them. Most owners can't do it themselves not because they don't know how, but because they don't have 50 hours and they're too close to the menu emotionally. If you want to try, the free Menu Reset Self-Check below has the full playbook. Take a swing. If you get stuck or want it done properly, that is what the paid Menu Reset is for.
What data do you need from me?
POS export covering at least 90 days. Current supplier price list. Current menu PDF.
Is my data safe?
You sign a 1-page NDA at booking. Standard. Nothing leaves my machine.
What if my POS data is messy?
I clean it. Part of the job.
What if I do not agree with the recommendations?
You don't have to implement them. The deliverable is yours.
Can you implement the changes for me?
Not in scope of Menu Reset. That is a separate engagement.
Why fixed fee, not hourly?
Hourly billing rewards me for being slow. Fixed fee rewards me for being right. You get a number you can plan around.
Are you a chef?
I have been. I am an operator. The chef knows the food. I know the math.
Don't want to commit yet? Grab the free Menu Reset Self-Check.
It is a 1-page playbook with the full method. The math, the 5 steps, the matrix. Use it. If it gets you what you need, perfect. If it gets you stuck or you decide you'd rather have the work done for you, message me.
I am not gating this with a sales sequence. I am asking for an email so I can send you a follow-up when I publish the next free tool.
Your email stays with me. No spam, no resale.
Want to do it yourself? Grab the free Self-Check above.
Want it done in 14 days? Book the Menu Reset.
Founder rate is on for the first 3 paid bookings only. After that, $4,500.After the founder spots fill, I run a limited Menu Resets per month. When the month is full, you go on a waitlist for the next month.
DM @juan.ops on Instagram
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@juan.ops
Email: [email protected]
Brisbane, Australia.
Your data stays on my machine. NDA signed at booking.